Google leaves China
Google has grabbed a few column inches this week, with the announcement that, after four years, they are pulling out of China rather than self censor. It was 2 months ago that Google announced they would no longer remove sensitive material from Google.cm search results. They will retain their research and adverising teams on the [...]
Tories back digital manifesto with ad campaign
The Tories have sort to back their election promises through a high profile online ad campaign. Launched at LBi’s offices by shadow culture sectetary Jeremy Hunt, the manifesto plans to ensure 100Mbps broadband across the UK, creating 600,00 new jobs and ensure the UK’s positions as a leading digital economy. Proposals also include a focus [...]
Google to focus on offline behaviour
Henry Eccles, product marketing manager for Google UK, has said that understanding the offline effects of search on behaviour is an important ongoing focus of the company.
“But it’s a challenge,” he added. “Understanding the power of a website for converting offline is paramount to understanding search, which is about driving purchases offline and online, not [...]
