dgmSearchLab’s priority is your objectives, not your spend! We differ from the majority of Pay Per Click providers whose fee is based on a percentage of your PPC budget.
Pay Per Click – or Paid Search – is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
We provide a transparent pricing model designed to ensure that we are driven to deliver against your objectives:
- Your PPC budget + dgmSearchLab’s monthly fee + Performance bonus
Your PPC budget is used to purchase ad listings, where the price of each listing is determined by Cost Per Click. The budget amount is specified by the advertiser; though dgmSearchLab can advise on an optimum monthly spend to meet your objectives.
- Flexible monthly management fee based on a percentage of media spend.
This covers the following services dgm SearchLab provides:
- Campaign setup, management & optimisation
- Tracking & reporting
- Ongoing consultancy
- Performance bonus
A performance bonus will be negotiated prior to campaign commencement based on dgmSearchLab achieving mutually agreed targets.
- Engine discounts
The majority of search engines offer a discount based on achieving specified media spend levels. Where applicable, dgmSearchLab will redeem this to the advertiser.
For further information on Pay Per Click please contact us to discuss your requirements. You can email the business development team, call us on 020 7943 4200 or fill out our enquiry form and we’ll call you.
