This month I have handed over to Kevin Sutton, Account manager on many of our travel clients. His article uses a case study in travel to give wider learning on issues with consumer search for the affiliate:
Reading an article on travel recently made me think about how consumers search and how the last click model affects affiliates. I don’t think this is ground breaking stuff, but it does help “hit home” some issues with the cost per acquisition model for affiliates.
The article began to make me think about the consumer search process in general and what a potential minefield it is for affiliates. In most instances affiliate marketing is reliant on the last click model. There has always been much debate about branded PPC, voucher codes and loyalty sites overwriting cookies and vying for the last click. But based on the above research it made me think about just how often affiliates are losing out on sales generally.
The full article continues here…
p.s Don’t forget it’s Mother’s Day on 22nd March 
Hot Spots:
Icebuyer
Icebuyer.co.uk are now offering a voucher code that entitles you to Free Shipping on all sales over £50!
‘DGM1062′ is an ongoing offer.
With the stock clearance this is the perfect time to give Icebuyer an extra push.
be Broadband
be Broadband offers new customers free gifts worth £40
Be Broadband, the ISP that offers up to 24meg broadband, has announced that it will be offering all new customers a free gift worth £40.
New customers signing up with either of the Be Unlimited, Be Value or Be Pro packages can choose from the following free gifts:
• £40 credit
• £40 Game vouchers
• A year’s subscription to T3 Magazine
New customers can take advantage of the offer by, quoting promo codes CREDIT, GAME or T3MAG for their free gift on purchases until 31st March 2009.
Felix Geyr, Managing Director of Be Broadband, said: “We’re always looking for ways to attract more customers to our excellent broadband service by offering incentives that our customers will value. Indeed, if new customers choose the Be Value package with the £40 credit for their free gift, they are essentially getting the equivalent to 3 months free broadband. Whether it is the added value services we offer, such as Be Gamer, or promotions such as this one, the more people that take advantage of our better broadband the better.”
Terms apply so go to www.bethere.co.uk/termsandconditions to find out more.
WineGifts4U
For the perfect Mothers Day offer your customers 10% off on personalised gifts.
www.WineGifts4U.co.uk are now offering a voucher code that entitles you to 10% off all sales (excluding p&p) and cannot be used in conjunction with any other discounts.
‘tenPROMO9′ is valid until the 22nd of March.
For more information on this campaign please contact Sabina Dungarwalla.
New Campaigns:
TalkMobile
Talkmobile is the new low-cost mobile network and has launched exclusively on dgmAffiliates.
* Talkmobile offers two types of Pay As You Go SIM only products, ensuring you can choose product to match your spending requirements
* Talkmobile World offering international calls from 4p per minute call
* Great value calls to key international destinations, from only 4p per minute (Inc. USA, China, Poland, Australia, Canada, France, Germany, Hungary, Ireland, Italy, Spain & Thailand)
* Prepay offering low cost domestic call rates from 10p per minute
* Mass market PAYG aimed at customers who don’t want a contract
Talkmobile World USP’s
* Market leading call rates
* Only International Network with Mobile Internet proposition. Cheapest in the UK market at just 50p per day
UK Market & Opportunity
* UK ethnic population 11% (registered & unregistered)
* 6.1 million UK ethnic population
* 80% mobile phone penetration
* 2.74m ethnic customers change number or network
* Annual UK Calling card market worth c £450million
* 5% switching to pre-pay SIM card creates incremental £22million revenue stream
Success so far
* Replaced the hugely successful Mobile World & Fresh Mobile propositions
* Since launch - 1 in 5 Carphone Warehouse Prepay sales are on Talkmobile
* 1 in 2 Carphone Warehouse Prepay SIM only sales on Talkmobile World
* 300k customers already acquired
* 20:20 appointed as preferred distributor to 3rd party channels
* £1 million + ATL and BTL marketing campaigns launched in 2008. Extensive advertising to continue in 2009, targeting niche international and mass markets
* This has included, ethnic press, national press, extensive outdoor across the UK, ethnic radio, coverage across all university campuses, and international airports.
Who do we work with?
Along with a number of independent retailers, Talkmobile is available at over 5,000 outlets including: Carphone Warehouse, Phones 4 U, Asda, Staples, Spar & Aldi
February/March Offer (see attachments for full brief and T&C’s)
* Half Price Weekend Calls to selected destinations (countries outlined on ad)
Online customers only: customers have to top up £10 to get a free SIM card, they can top up £20 and get £10 free credit or £30 and get £15 free credit. This credit will be added to customer’s accounts 28 days after they top up either amount.
Commissions
Talk Mobile offer £5 on all new sim cards
Cookie Period
Click Cookie 30 Days
Lakeland Leather
Renowned for being the leading specialists in leather, suede and sheepskin, Lakeland offer a superb collection each season - from the classic sheepskin flying jacket, to the softest feminine styles. We also have a reputation for our exclusive, yet affordable fashion separates and accessories for men and women, and offer an extensive handbag range which includes leading brands such as Radley, Ciccia, Hidesign and Ri2k.
Commission Structure
Launch promotion
For the first 2 months of the campaign, Lakeland Leather is offering 10% of the basket value in commission for every sale which has not been cancelled or returned within 7 days.
After the initial two months of the campaign, the CPA will be reduced to 8%.
Become a Lakeland Leather affiliate
Affiliates can direct traffic safe in the knowledge that at Lakeland, their team will work hard to give every customer an excellent shopping experience.
The average basket value for online sales is approximately £50.00.
An XML feed is available and there is also a range of creative options available to choose from.
Smartshopping.co.uk
Smartshopping.co.uk is the UK version of Germany’s leading shopping portals and provides the users with wide and innovative comparison functions for prices, products, manufacturers and online shops. With its huge amount of offers and shops, SmartShopping.co.uk Product Search is the buying consultant on the internet.
Commission:
We pay 12p per click out (click on one of the deep links that leads the user from our site to the online shop) of the SmartShopping website. Each click-out will be registered within the interface as a lead.
Other information:
We also have a product feed and a range of banners and logos in a variety of sizes to help you promote SmartShopping. No cashback or voucher code affiliate sites will be accepted onto the program.
Contact details
If you would like further information on this program, or would like to join then please contact affiliates.SmartShopping@bigmouthmedia.com or login to dgmPro and we look forward to welcoming you onto the program!
Breakthrough Breast Cancer
Breakthrough Breast Cancer is the UK’s leading charity committed to fighting breast cancer through research, campaigning and education.
This campaign aims to recruit new supporters, particularly regular givers, who will help to provide a financial foundation for our vital breast cancer research.
Earn £10 to £40 per Direct Debit sign-up and 15% of Cash Donation value.
One in nine women in the UK will develop breast cancer at some point in their lives and 1,000 women die from it each month. Breakthrough’s world-class research focuses on discovering the causes of different types of breast cancer and developing new, more effective treatments to help more women survive. In the long term, we hope to reach a point with our research that will enable us to prevent breast cancer.
Commission Breakdown
Direct Debit of £6+ a month
Sign-ups per month
1 to 5 £25
6 to 10 £30
11 to 19 £35
20+ £40
Direct Debit of £3 - £5.99 per month
Sign-ups per month
1 to 5 £10
6 to 10 £12
11 to 19 £14
20+ £16
Direct Debit of £2.99 or less per month
Flat rate of £5
Cash Donations
15% of donation amount
BookDirectRooms
With over 2,000 Independent Hotels, B&Bs and Guest Houses throughout the United Kingdom, BookDirectRooms.com is the UK Number 1 B&B site
By booking a hotel through BookDirectRooms, you book direct with the hotel ensuring that you get the best rates possible and ‘Instant Confirmation’.
Why become a BookDirectRooms affiliate? Not only are you partnering with one of the UK’s top accommodation site; but it is also a straightforward way for you to enhance your site and earn money in the process.
Commission Structure
The commission structure is set as 5% of the basket value.
Earn Bonus with the Launch competition
To celebrate the launch of this campaign, BookDirectRooms.com are offering an introductory bonus for the top 3 performing affiliates!
1st Prize for the affiliate making the most sales = £50
2nd Prize = £25
3rd Prize = £15
QuoteZone
Quotezone.co.uk is an independent quote comparison site for UK insurance. By referring visitors to Quotezone’s website, you can earn outstanding commissions for quotes generated. The cookie lasts for 30 days, and it applies for cross-product quoting, which means you can earn up to £7.00 for each visitor!
Quotezone provides easy quote-comparison facilities to help UK customers save money. For example, the Quotezone “Quick-Click” car insurance system compares over 80 different companies!
As a fully independent comparison site, Quotezone’s panel includes both the leading-name insurance brands and smaller niche players. The desire to compare and save money with sites like Quotezone is strong in the market (and growing), so your visitors or subscribers are likely to appreciate the offer!
Commission structure
Quotezone will pay you for every new user who gets a quote, even if they do not buy a policy. With Quotezone’s high-converting forms and £2.00 per car insurance quote, the links are likely to rival any car insurance affiliate programme out there for performance and revenue potential.
Furthermore, Quotezone are also offering £2.00 per quote per van insurance or home insurance quote plus £1.00 for each bike insurance quote, so there’s the potential to earn up to £7.00 for each visitor!
Halpern PRM
To help individuals use the internet to enhance their reputation and improve their economic prospects, Halpern Cowan has created a bespoke service called Halpern Personal Reputation Management (PRM).
Halpern PRM offers four distinct products to put individuals in control of what others see when they search for them online.
• Executive
The bespoke Executive service offers a tailored solution and is aimed at busy CEOs and Executives for whom protection of their personal brand is of the utmost importance.
• Enhanced
This service benefits experienced professionals who need to maintain their competitive advantage, or quickly take control of what others see when their name is searched.
• Standard
The Standard service has the benefit of your own domain name along with guaranteed page 1 search results when someone searches your name in Google, within 6 months.
• Basic
The Basic service would suit recent graduates or first jobbers.
Commission Structure
Halpern PRM is offering affiliates a 10% commission on each product sold based on their referral.
The products range from £125 to £3,500.
Campaign updates:
Warner Leisure
We are delighted to be able to provide all our affiliates a brand new search banner for the Warner Leisure Hotels campaign. The search banner is now live and available to download through your dgmPro account.
As an incentive to promote the search banner on your site, we are offering the first 50 affiliates to email a link to their site displaying the search banner the chance to receive a £10 Cash Bonus!
All you need to do is to email the URL of where the Warner booking banner is on your site, along with your name, affiliate ID and contact details to affiliates.warnerleisurehotels@bigmouthmedia.com.
*Please note, the search banner must be live on your site for 3 weeks in order to qualify for the prize.
That’s not all……..
We are also offering a £20 Cash Bonus to the first 20 affiliates to generate 3 or more sales through the booking banner before 31st March 2009!
Natural Collection
Ethical Junction (EJ) is a networked community of organisations who actively advance ethical enterprise and lifestyle. They make a positive difference to the community around them by practicing responsibly and by being transparent.
Our members activity help other businesses, consumers and peers make positively discerning lifestyle choices . Being a member of the network is a commitment to continue these activities.
Members benefit from use of the EJ logo within your organisation - every member is a representative of a growing community of ethical communities and businesses worldwide. EJ is incorporated as a Community Interest Company
Members are encouraged to make full use of all resources and assets that EJ is proud to have built up. This includes all the online applications and the growing team that is there to support every member in whatever they are doing. As well as the online resources, there is a growing team to support every member, with staff to assist with:
* Membership advice and network guidance
* An editorial team for Ethical Pulse
* Events Support to highlight networking, shows, promotions and festivals
* Press Release distribution
* Access to an exclusive online banner network to either advertise through or make money from!
* Exclusive option to list your products for additional exposure and sales in our marketplace
As a member you are encouraged to interact with our team who will help you as much as they can to navigate the ethical sector.
Commission Rate
Commission is paid out on successful membership of Ethical Junction. The launch incentive is 20% of basket value (membership is £100) and this will be effective for all sales driven up to 31 March 2009. The commission rate will then drop to 15% of basket value.
Cardiff Pinnacle (helpucover)
We are delighted to announce two great incentives from Cardiff Pinnacle in conjunction with their two newly released products.
For the recently launched Mortgage Payment Protection we are pleased to announce that as of today every customer that gets a MPP quote will be entered into a prize draw in which the winner will win their mortgage paid for a year. In the current economic climate many people are seeing mortgage payment protection as an essential purchase and the chance for someone to win their mortgage paid for a whole year is a huge incentive.
We also have a great promotion for the newly launched Income Protection. This policy is proving to be equally popular at the moment with many jobs under threat. All those customers that get an Income Protection quote will be entered into a prize draw in which the winner will win their petrol, food and energy bills paid for a year.
For both of these competitions the prize will be awarded to the entrant whose name is drawn on the 5th October 2009 and the winner will be notified no later than 15th October 2009.
There are great new banners available in dgmPro and with these big incentives for customers there has never been a better time to start promoting helpucover’s new products
Private Eye Property
We all know that the property market is struggling that’s why at Private Eye Property we have gone completely mad not only have we increased affiliate commission we have lowered our prices making it more attractive for your users.
We have now cut the price of our adverts to £15 for a letting and £20 for a sale and increased your commission to a whopping 70%! That’s right we have increased your commission from 40% to 70%, which now means you earn even more per transaction than before!
New commission structure
• £14 per sale advert
• £10.50 per letting advert
Private Eye Property offers owners and landlords the opportunity to advertise their properties for sale or for rent without having to pay estate agents fees. That’s right we cut out the middle man and offer properties estate agent exposure with out the commission, just a flat advertising fee. Our prices under cut Fish 4 Homes, by listing through us properties will be listed on Fish 4 Homes cheaper than you can list on their own site!
So remember 70% commission, no estate agents fees, better price for your customers and great exposure!
Cho-Yung
We invite you to join forces with the revolutionary weight loss program, CHO YUNG. The merchant is currently offering all new affiliates the chance to win a relaxing UK break, worth £200, so now is a great time to come on board.
CHO YUNG a 100% online business has a ready-made audience and is based on an existing, successful American model. The Pay-for-performance model ensures affiliates receive a set fee for every client that signs up after a free, two week trial of CHO YUNG’s slimming tea, and you will be paid promptly.
CHO YUNG offers a 14 day free trial and currently enjoys a 70% take up rate to full subscription. Affiliates get paid £10 on every sale achieved (that hasn’t cancelled within 18 days.
Machine Mart
Machine Mart’s brand new Spring Summer catalogue is out now and it’s bigger than ever! With over 800 great new products and massive price cuts, the new 428 page catalogue is packed full of great gear at unbeatable value and is a real “must have”.
The New Catalogue can be viewed online at www.machinemart.co.uk
Machine Mart have released a selection of brand new creative to support the launch of their new catalogue, which you can pick up from www.dgmpro.com now in the creative category ‘New Catalogue’.
Machine Mart is Britain’s biggest specialist supplier of tools and machinery. Established 27 years ago with a growing network of 53 superstores nationwide and 1000’s of tools and items of machinery on display.
WSPA
We are very pleased to announce an increased CPA of £25 for all direct debit donations on the WSPA affiliate program! All affiliates will see an increased CPA from £15 to £25, one of the highest CPA’s in the charity sector- this is not an opportunity to be missed!
For all credit card donations over £2 you can earn 10% of the basket value.
If you are not already signed up to the campaign, then sign up today to take advantage of this brilliant CPA increase now.
Practical Action
Practical Action is a charity that aims to use simple technology to challenge poverty and transform lives in developing countries like Zimbabwe, Sudan, Bangladesh, Kenya, Peru, Sri Lanka and Nepal.
The charity was formed by radical economist Dr EF Schumacher in 1966 to bring improvements to the lives of the poorest people in the world using appropriate technology using sustainable local materials.
Local communities are at the heart of Practical Action’s projects, by giving them the skills and resources to manage and implement the solutions and so work their way towards a brighter future.
Commission
Join the program today and receive a fantastic commission structure on one off cash donations and Monthly direct debit donations.
Direct Debit donation
1 - 5 valid donations per month - £20 per donation
6 - 10 valid donations per month - £25 per donation
11 - 19 valid donations per month - £30 per donation
20+ valid donations per month - £35 per donation
One off donation
15% of donation value
Cookie Length
Click Cookie 30days
PI Cookie 2days
Quickfire:
Name: Parminder Sagoo
A4U Handle: Pam
Age: 33
Role:
Account Director
How long have you been at dgm?:
2 weeks!
Tell us an interesting fact bout you:
I met and had lunch with the cast of Home&Away on Palm Beach in Sydney (even though I didn’t know who many of them were)!
First CD you ever bought:
probably one of Madonna’s 80’s albums
Favourite drink:
JD+Coke
Last film you watched:
Seven Pounds
Tell us a joke:
What did the traffic light say to the car? Don’t look I’m changing!
Which campaign would you promote if you were an affiliate?:
Probably the mobile campaigns - Orange, Vodafone and our newly launched TalkMobile program through dgm of course!
One last crucial question…Pepsi or Coca cola?:
Definitely Pepsi (we’ve got some educating to do!!!)
