UK leads online spending in 2009
Posted on February 2, 2010
Filed Under In the News |
Despite generally low consumer confidence, Britons spent £38 billion online in 2009 (12% increase year on year), making the UK the biggest online spenders in Europe. Incredibly this accounts for a third of all internet purchases, according to comparison site Kelkoo. The report, carried out by the Centre for Retail Research, predicts a 12.4% growth in online UK spending in 2010, bringing the total to £42.7 billion.
Strong growth in other European countries is expected in 2010, where 19.6% growth is expected. Germany & France are the biggest online markets after the UK, with the three countries accounting for 70% of total European spend. Across Europe internet sales currently account for 4.7% of all retail sales, and this figure is expected to increase to 5.5% in 2010.
The report also showed that UK shoppers are increasingly confident about online shopping. The proportion of people prepared to spend £1000 or more ina singel transaction rose from 12% to 25%.
