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Tories back digital manifesto with ad campaign

chris — Fri, 12 Mar 2010 09:46:56 +0000

The Tories have sort to back their election promises through a high profile online ad campaign. Launched at LBi’s offices by shadow culture sectetary Jeremy Hunt, the manifesto plans to ensure 100Mbps broadband across the UK, creating 600,00 new jobs and ensure the UK’s positions as a leading digital economy. Proposals also include a focus on increased transparency by the Government in its digital operations, and opening up the range of government contracts to smaller businesses.

A Conservative party spokesman said, “Our belief is that many people who will benefit from the plans we’ve outlined may not engage directly with the type of technology publications that will cover the manifesto in detail, but they would be drawn to specific pledges that are relevant to them. We believe this campaign shows our commitment to engaging with people well beyond our traditional activist base and that it underlines our belief in technology to help kick start our economic growth.”

Google to focus on offline behaviour

chris — Fri, 12 Mar 2010 09:40:51 +0000

Henry Eccles, product marketing manager for Google UK, has said that understanding the offline effects of search on behaviour is an important ongoing focus of the company.

“But it’s a challenge,” he added. “Understanding the power of a website for converting offline is paramount to understanding search, which is about driving purchases offline and online, not just about online conversions.”

A recent study with L’Oreal garnier in France has shown how search can work as a catalyst in cross-media environments, acting as a supercharge on the effects of offline channels. He backed calls from the US CEO of Comscore to shift the focus away from click-throughs commenting that “search suffers the same as display advertising because it’s not all about the last click.

Half UK adults shopped online Q4 2009

chris — Wed, 03 Feb 2010 11:50:32 +0000

The recent British Population Survey has showed that almost of the adult population shopped online in Q4 2009. The 48.7% of adults was an increase on the 45.4% from the same period in 2008. The findings come at the same time as the increased comfort online shoppers have with larger online transactions reported by the Centre for Retail Research.

18-24 year olds saw the largest increase in online spending increasing from 44.6% to 52.3%. However the silver surfers also saw growth, with 47.6% of 55-64’s buying on the web, up 4.4%. And for the first time over 20% of 65+’s shopped online in the last quarter.

At the same time search activity increased around related categories including goods and services bought online and grocery shopping. 73.9% of the adult population can now access the internet, up 3.8% points on Q1 2008.

UK leads online spending in 2009

chris — Tue, 02 Feb 2010 12:58:56 +0000

Despite generally low consumer confidence, Britons spent £38 billion online in 2009 (12% increase year on year), making the UK the biggest online spenders in Europe. Incredibly this accounts for a third of all internet purchases, according to comparison site Kelkoo. The report, carried out by the Centre for Retail Research, predicts a 12.4% growth in online UK spending in 2010, bringing the total to £42.7 billion.

Strong growth in other European countries is expected in 2010, where 19.6% growth is expected. Germany & France are the biggest online markets after the UK, with the three countries accounting for 70% of total European spend. Across Europe internet sales currently account for 4.7% of all retail sales, and this figure is expected to increase to 5.5% in 2010.

The report also showed that UK shoppers are increasingly confident about online shopping. The proportion of people prepared to spend £1000 or more ina singel transaction rose from 12% to 25%.