Half UK adults shopped online Q4 2009
Posted on February 3, 2010
Filed Under In the News |
The recent British Population Survey has showed that almost of the adult population shopped online in Q4 2009. The 48.7% of adults was an increase on the 45.4% from the same period in 2008. The findings come at the same time as the increased comfort online shoppers have with larger online transactions reported by the Centre for Retail Research.
18-24 year olds saw the largest increase in online spending increasing from 44.6% to 52.3%. However the silver surfers also saw growth, with 47.6% of 55-64’s buying on the web, up 4.4%. And for the first time over 20% of 65+’s shopped online in the last quarter.
At the same time search activity increased around related categories including goods and services bought online and grocery shopping. 73.9% of the adult population can now access the internet, up 3.8% points on Q1 2008.
