Half UK adults shopped online Q4 2009
Posted on February 3, 2010
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The recent British Population Survey has showed that almost of the adult population shopped online in Q4 2009. The 48.7% of adults was an increase on the 45.4% from the same period in 2008. The findings come at the same time as the increased comfort online shoppers have with larger online transactions reported by the Centre for Retail Research.
18-24 year olds saw the largest increase in online spending increasing from 44.6% to 52.3%. However the silver surfers also saw growth, with 47.6% of 55-64’s buying on the web, up 4.4%. And for the first time over 20% of 65+’s shopped online in the last quarter.
At the same time search activity increased around related categories including goods and services bought online and grocery shopping. 73.9% of the adult population can now access the internet, up 3.8% points on Q1 2008.
UK leads online spending in 2009
Posted on February 2, 2010
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Despite generally low consumer confidence, Britons spent £38 billion online in 2009 (12% increase year on year), making the UK the biggest online spenders in Europe. Incredibly this accounts for a third of all internet purchases, according to comparison site Kelkoo. The report, carried out by the Centre for Retail Research, predicts a 12.4% growth in online UK spending in 2010, bringing the total to £42.7 billion.
Strong growth in other European countries is expected in 2010, where 19.6% growth is expected. Germany & France are the biggest online markets after the UK, with the three countries accounting for 70% of total European spend. Across Europe internet sales currently account for 4.7% of all retail sales, and this figure is expected to increase to 5.5% in 2010.
The report also showed that UK shoppers are increasingly confident about online shopping. The proportion of people prepared to spend £1000 or more ina singel transaction rose from 12% to 25%.
