dgm drives incremental sales in the online travel market with the launch of dgmTravelMaps
Hot on the heels of the recent release of SEOTrak, dgm has released a further technological innovation to its portfolio of affiliate tools. dgmTravelmaps will empower mid to small tier publishers through an interactive consumer experience that allows geographical search.
dgm, the UK’s first and most experienced affiliate network has launched dgmTravelMaps, a new technology developed by sister company, WhiteCloud Digital Solutions, aimed at increasing the incremental sales in the online travel market. Travel remains one of the most competitive online markets. In Jan 2010, Google reported an increase of 21% in search related terms and an increase in the complexity and length of search queries. Merchant investment in the sector reflects this trend with more and more merchants entering the affiliate channel to drive online revenue. dgmTravelMaps aims to provide mid to small affiliates with free technology by which they can increase their onsite experience and drive more traffic to merchants, resulting in incremental sales to the merchant and greater commission to the affiliate.
“Competitive sectors like travel are where networks can really make a difference”, comments Carl Davis, dealgroupmedia’s CEO. “Our role must be to find new ways of increasing campaign reach and develop incremental sales. We believe providing publishers with innovative technology is one of the best routes to this goal.”
dgmTravelMaps is freely available to publishers on the dgmAffiliates network. Based on Google maps technology, dgmTravelMaps can be easily inserted into any website, instantly providing interactive functionality. The tool, which is distributed through dgmPro, dgm’s proprietary affiliate management platform, is integrated with the API feeds and tracking links for dgm’s travel merchants. This allows users to search geographically onsite and click through to their chosen merchant. Affiliates are able to provide users with a rewarding, interactive experience, increasing their click through rate with no incurred costs or advanced technical knowledge required.
About dgm
dgm is a leading performance-based online marketing and technology company. We deliver multi-channel and stand-alone solutions across the digital marketing spectrum. Advertisers, agencies and media owners benefit from dgm’s personalised approach to search engine marketing & optimization and affiliate marketing solutions to help them achieve their online marketing and e-business objectives; whether that’s more sales or leads, increased traffic, brand awareness or additional revenue. dgm combines leading proprietary tracking & reporting technology with cross-channel consultancy, performance-based marketing and proactive account management to empower you with control over your campaigns; enabling you to maximise your business return.
