dgm UK wins Wilkinsons exclusive affiliate business
October 2007
dealgroupmedia (UK) Ltd (dgm), the UK’s first affiliate marketing network has secured an important foothold in the affiliate retail sector by landing the Wilkinson Plus affiliate marketing campaign. Wilkinson Plus has over 14,000 products across its range and its deal with dgm represents the retailer’s first foray into the affiliate space.The win came about after a competitive pitch process, with major affiliate networks being invited to pitch. It was dgm’s consultative approach to the pitch that secured the win.
Carl Davis, dgm’s Managing Director commented, “As a first time advertiser in the affiliate arena, it was important for Wilkinson’s to appoint a network that could identify and work with its business needs. We are delighted that Wilkinson’s recognised dgm as a leading network which can introduce them into the affiliate marketplace, deliver results and develop the program. We have a dedicated team who will work closely with Wilkinson’s to ensure that their business goals are achieved.”
The program has already gone live in advance of the Christmas season, with over 14,000 products available through the campaign.
About dgm UK
dgm is a wholly-owned subsidiary of Deal Group Media PLC. The company was founded in 1999 as dealgroupmedia, the UK’s first affiliate network provider. In 2003 the company extended its portfolio of performance-based marketing products, launching its online advertising network and acquiring leading Search Engine Marketing specialist, IBNet plc. This formed Deal Group Media PLC.
dgm operates across the spectrum of vertical sectors and counts some of the biggest and most respected brands as clients including: Avis, Demon, Sainsbury’s Bank, Orange, Pipex, T-Mobile, easyJet, The AA, Virgin Media and Vodafone.
dgm works with the UK’s leading media agencies including Diffiniti/Carat, i-Level, Manning Gottlieb/OMD, Mediacom, Universal McCann and Zenith Optimedia. dgm has established long-term relationships with the world’s leading providers of search including AOL, Google, Lycos, MSN and Yahoo! Search Marketing.
