Why dgmAffiliates?
dgmAffiliates combines technology with transparent pricing and a consultative approach, to empower you with control over your campaigns, and to deliver you more: more performance and more return.
We are a UK operation with a distinctly UK focus. Our technology is based in the UK, and has been designed for UK advertisers and affiliates. Our teams are housed under one roof, ensuring high support levels and response rates.
As the UK’s first affiliate network provider, we have managed successful programs for numerous premium brands, and established long-term relationships with many of the UK’s leading affiliates.
Key benefits
- Technology and teams based in the UK, ensuring optimum responsiveness
- Transparent low-risk pricing model - Cost Per Action (CPA)
- Ethical affiliate network, with no Spyware, Adware or P2P software permitted.
- Consultative approach to both advertisers and affiliates - we only take on campaigns that we know will work for our advertiser and affiliates.
- Retain control of your program using our proprietary system - dgmPro - for real-time tracking, reporting and ’sales’ validation.
- Strategies employed to remove brand squatting by competitors in the Pay Per Click (PPC) search space.
- First UK affiliate marketing company
- Competitive pay-on-performance pricing
- Best-of-breed-technology for CPA ad serving
- Pro-active account management
- Maximise your ROI
Why do affiliate marketing?
“The UK market for affiliate marketing will grow 60% in 2006, breaking through the £2bn mark to an estimated [total value of online sales generated by affiliate marketing] of £2.16bn.”
E-consultancy, Internet Statistics Compendium, June 2007
Affiliate marketing is an essential channel for driving customer acquisition. As broadband penetration and consumer spending online continue to rise rapidly, so too does the importance of a successful affiliate program.
As an advertiser, affiliates are an extension of your sales force. They refer potential customers to your site, and are rewarded for those that convert. The payment model is Cost Per Action (CPA), which means you only pay when a valid action occurs on your site - e.g. a sale, an order, an application etc. As with your own sales team, you define the action and you confirm when it has occurred.
Affiliates aim to drive high quality, converting traffic to your site in order to maximise their return. So in addition to ’sales’, you also increase the overall traffic to your site and help to grow awareness of your brand online, at no extra cost or risk to you. The key to success is balancing the needs of advertiser and affiliate, to maximise return for both.
