There are a number of factors for success in affiliate marketing. dgmAffiliates consults with you from the outset, providing recommendations on each to maximise your program performance.
Key factors for success
- A strong customer proposition
- Compelling up-to-date creative
- An efficient online transaction process
- An Affiliate Cost Per Action (CPA) model and rate that correctly positions your program in the market to ensure maximum return for you and your affiliates
- Inviting and incentivising the most relevant affiliates to promote your program
- Exclusivity: a single-network solution provides greater control and efficiency, whereas multi-network programs can lead to duplication of sales and network conflict
- Tracking and reporting via our proprietary system - dgmPro. Reliance on 3rd party tracking is a disincentive for affiliates due to the time delay in reporting.
dgm advises on the optimum Affiliate CPA for your campaign by assessing current market rates within your sector, your customer offering, the effectiveness of your current online advertising creative, and average conversion rates on your website.
We provide strategies for incentivising affiliate performance, and make recommendations for optimising your creative and user journey to transaction, to maximise clickthrough and conversion to sale.
Our integration specialists will recommend the optimum tracking solution for your campaign. The team will guide you through the implementation process and provide ongoing support where required.