dgmAffiliates and the IAB’s Affiliate Marketing Council
We at dgmAffiliates are very proud to be integral members of the IAB’s Affiliate Marketing Council along with the majority of the major networks in the UK, several of the more progressive agencies and even a smattering of affiliates and merchants occasionally. The reason for writing this article is to communicate to our affiliate base the work that the AMC is trying to achieve and to seek out any affiliates who would like to come along and do their bit to help shape their industry.
A bit of background and a few myths dispelled first of all. The Internet Advertising Bureau is an organisation charged with increasing understanding and awareness of all forms of online advertising. To this aim the council inaugurated an Affiliate Marketing Council, whose aim is to promote the advancement of the affiliate channel as a highly effective and trustworthy marketing medium.
Throughout 2007, the council undertook various projects with the intention of aiding and assisting potential merchants with an interest in incorporating an affiliate campaign into their marketing mix. Please find below links to the affiliate handbook - http://www.iabuk.net/en/1/affiliatemarketinghandbook.html.
Going forward, the chair of the AMC has recently been taken over by Ben Wood, Managing Partner of Vizeum, the leading digital agency.
Click here to read more
Appointing such a significant figure from outside of the affiliate industry should assist the outward perception of affiliate marketing within the wider online marketing sector and beyond. Moving forward into 2008 the focus of the IAB will be moving towards defining best practice within the industry as well as providing neutral, external facing publicity for the industry as a whole.
Traditionally the attendance of the AMC has been very network centric, but we are always looking for increased involvement from affiliates to have a hand in steering our industry. If you would like to have a say in how affiliate marketing is portrayed as well as engaging in healthy debate with other industry figures, please let me know by dropping an email to Matt Bailey. You do not have to be a member of the IAB to attend and there is no cost involved for affiliates, just an opportunity to be heard.
News
JD Williams
As you are no doubt aware, we are currently in the process of migrating over the JD Williams catalogues that were previously on CJ.
We have developed a site that explains everything that you need to know about the migration. Please see here for more information.
If you have any further questions, please do not hesitate to contact Matt or Sheenu.
Other News:
Tiscali offers Disney and ABC shows on Web TV
70% of online shoppers refer to user reviews
Tiscali launches technology to fight child grooming
Google posts revenues up 51% as shares fall
Affiliate Marketing Sector Gets Own Prestigious Awards Ceremony
IAB Affiliate council appoints Ben Wood as new chair -
Yahoo still pondering Microsoft bid -
Microsoft makes $45bn bid for Yahoo!
Yahoo! looks to Google to fight Microsoft bid
What will Microsoft/Yahoo mean to UK search… and Ask?
Microsoft not only option, Yahoo says
Fear and loathing amid takeover bid
Hot Programmes
Gizoo
Mother’s Day at Gizoo! Vouchers and more…
At Gizoo, we’re sure that Mums must be fed up of getting the same old chocolates and flowers every year! So this year, we’ve decided to source a range of gadgets that we’re sure Mums everywhere will love!Not only that but we’ve put together some great vouchers to save money on some of our most popular Mother’s Day products.
We’re offering £5 off for every £30 spent on Mother’s Day Gifts - simply use the voucher code TREATMUM.
Or for some exclusive discounts on products that Mum will love, simply go to the checkout and enter DGMBATH to save 10% on the Bath Spa
DGMSUN for 10% off the Sun Jar,
DGMKEY to save 10% on our top rated Digital Photo Keyring
and last but not least use DGMBED to save 10% on the Hot Beddy Bear.
This year Mother’s Day is the 2nd March and we’ll be offering next day delivery up until 12 noon on 29th Feb. All vouchers will be valid until 1st April - and as always, let me know if you need any creative.
Still haven’t got round to promoting Wilkinson?
You know I’ve been thinking for the last 2 months, I must get round to putting Wilkinson in the Hot Programmes section of the dgmAffiliates newsletter.
The problem is that often the day to day things devour all your time and you have things down at the bottom of your list that you think “I’ll get round to doing that just as soon as I’ve done this”. And of course then something else crops up and the cycle begins again “well as soon as I’ve done this I’ll get round to doing that”.
So you’re probably thinking where is this going? Okay here’s my point!
I have an inkling that a lot of you out there have been thinking about working on or doing much more on the Wilkinson programme. A couple of scenarios:
- You’ve had it on your list of things to do, but you haven’t got round to putting links up yet.
- You have put your links up but you’ve done it half heartedly with the intent to go back and add more and make the most of the product feed or deeplinking etc…
- You’ve been thinking, “I know that I could definitely do something with Wilkinson, so as soon as I’ve done this, I’ll take a look at the site and see what I think I can have a go at”
Am I right?
So anyway I’m not going to talk about the great commissions, because you all know they are pretty much in line with the industry. Having said that they do pay out on “EVERYTHING“
So you need a valid reason to put Wilkinson a little higher up on your to do list! Okay well here’s one:
Throughout March Wilkinson will be offering an additional 2% on all sales so we’re on 6% for the whole of that month. Thought we would give you an early heads up so you have a little time to take a look at the site and think of how best to promote them! Remember that’s on everything*!
*yep you got me. Wilkinson only pay £5 on white goods and games consoles. But at least it’s not 0%’s on consoles, 0.62% on Freezers or 50p CPA on other highly demanded/high ticket products.
Okay final point and then I’ll shut up. I think another reason you may not have gotten round to promoting Wilko’s is that you are thinking about what they actually do. I must admit they have got some pretty random products. Every time I speak to someone about Wilko’s they say “isn’t it mainly just deodorant and dog food?”
Nope!
So how and when would you promote Wilkinson?
I actually thought that after Christmas sales would die off a little for Wilkinson, but that hasn’t been the case. It’s doing just as well if not better! I think the reason for that is it’s a bit of an all “year” rounder. They reckon that March will be a great month and that the majority of sales will come over the summer period, with average baskets increasing too ; )
So when do you promote? Well all year to be honest:
- Valentines
- Mothers Day
- Easter
- Fathers Day
- Summer
- Back to School
- Halloween
- Christmas
And all the others in between that I’ve missed! Not to mention they have endless products that you probably had no idea that they would stock, including furniture, white goods, games consoles, garden sheds, power tools, bikes. Basically the lot!
These are just a few ideas. But with 16,000 (increasing to 25,000 in 2008) products in the feed I think you can probably come up with some good areas for promotion if you just take a look at the site http://www.wilkinsonplus.com/page/home
The all important vital statistics:
Average Basket = £44.93
OSC = 5.2%
EPC = 15p
So what do you think? Please let me know if I’m barking up the wrong tree here and if you have any feedback as to how we can help Kevin.sutton@dgm-uk.com
Kev
New Campaigns
Anglian
We are delighted to announce that the Anglian Homes campaign has re-launched on the network.
Anglian is the most recommended home improvement company in the UK, and has more happy customers than any of its competitors.
The website has four action points, all classified as an enquiry and all qualifying for remuneration, these are:
Get a quote
Request a brochure
Request a callback
Product enquiry
Anglian pays out £3.50 for every valid lead generated. They are all short forms to complete on site, no longer than one page.
For over forty years Anglian has been renowned amongst UK homeowners as the place to go for high quality home improvements. We opened our first high street showroom in Ipswich in 1969 - at the time it was a revolutionary concept to encourage the public to view the products personally and discuss their needs.
More customers, most recommended
Anglian offers a range of products based around improving your home, most notably:
UPVC windows and doors
Conservatories
Driveways
Garage doors
Roof Trim
Garage Conversions
If you have any further questions about this campaign, please contact Matt Swan
Reserve a hotel online
We are delighted to announce that Reserveahotelonline.com has launched on the network
Reserveahotelonline.com have fast become one of the most competitive accommodation specialists on the internet and can provide your customers with a choice of over 30,000 hotels worldwide offering budget hotels to 5* luxury resorts.
With over 15 years experience in the travel industry, Reserveahotelonline.com have the knowledge and expertise to help you maximise your sales and offer you a helping hand with content such as Hotel Pick of the Week, bi-weekly Special Offers (deeplinked) and regular promotions. They are open to working directly with affiliates to discuss the best way to attract your clients and turn visitors into sales; and their team are available by phone, email, msn or even in person!
With a growing conversion rate of up to 5% and a commission rate of 7%, Reserveahotelonline.com are definitely one of the hottest new Merchants available through DGM.
For more information on this campaign, please contact Matt Swan
Commission Changes
iammoving
iammoving are changing the way that they pay out on the campaign.
They are now paying out 50p for each valid lead. A valid lead is classed as one where the user has registered and then activated their account.
Incentive sites are permitted on the campaign but conversion levels will be monitored.
Existing links will track the new structure, so no need to do anything except push the campaign a bit harder!!
Demon
Catch the Double Commissions on Demon!
Both the Home and HomeOffice products will receive Double Commissions during February.
Double Commission per sign-up
Demon Home - £30
Demon Home Office - £42
Demon understand what users need; reliable, always-on, high speed broadband connections and expert support 24/7 at standard call rates
Home
- High speed connection.
- Flexible access.
- Mixed costs. Predictable, monthly rental charges without any variations or surprise bills.
- Easy to install with no need for an engineer to visit your home. New connections are simple to set up by customers.
HomeOffice
- Fast connection. Up to 8Mbps downstream* and 448 Kbps upstream.
- Static IP address. Enables VPN access for home workers.
- Demon email security features which include anti phishing, anti-spam and protection from new virus outbreaks.
- 20MB web space. Create your own web presence.
- Sign up to the campaign or pick up your creative today to take advantage of this Double Commission offer!
Incentives & Offers
XL Airways - one-way flights from as little as £30
Got customers who can’t wait for the Summer? Well they don’t have to! With the Malaga, Cyprus and Egypt boasting year round sunshine, your customers can enjoy the summer sun sooner than they think!
Travel is from 8 convenient airports in the UK, including London Gatwick (LGW), Luton (LTN), East Midlands (EMA), Bristol (BRS), Birmingham (BHX), Newcastle (NCL), Manchester (MAN), and Glasgow (GLA)
Want more than just flights? Not a problem - all inclusive holidays from around £275 (7 nights), self-catering in the Canary Islandsfrom £237 or Greece from £215 with as little as £30 deposit for the holidays!
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WebFusion
Half price hosting - earn up to £77 a pop!
There’s 50% off shared hosting until the 28 February at WebFusion. It’s an unbeatable deal from one of the UK’s most reliable web hosts, and that’s why it converts highly - earning you up to £77 for every sale. We’ve produced some new creatives and text links just for this offer, so why not have a look at the deals for yourself and then start earning commission?
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Meet the Team | Charlotte Aitchinson
I started at dgm in the Graduate intake of January 2006 and worked in dgmSearchLab for 2 years before moving to dgmAffiliates last month.
In Search I worked on our big finance clients as well as some international campaigns, digging out my French and German knowledge whilst teaching myself a few others along the way!
Now in dgmAffiliates I´m across a variety of campaigns including many broadband clients.
For 2008 I have foolishly signed up to a charity triathlon and will be swimming in the Serpentine in order to complete this - what was I thinking!?!
Look forward to working with you soon.
