Welcome to the first 2008 newsletter. dgmAffiliates are pleased to announce the win of the entire JD Williams account on an exclusive basis. The campaign has run for the past two years on a dual network basis but various factors have led to a decision to operate exclusively with dgmAffiliates.The primary reason is the clients desire to have more control over their entire campaign. The beauty of online marketing is the transparency offered and as reporting capabilities mature, merchants are going to demand more control over the information pertaining to the behaviour of their customers. JD Williams wish to understand more about what the decisions being made by people purchasing on their site and dgmAffiliates are able so assist them in doing so.
Secondly, as merchant knowledge about online marketing, and the affiliate channel in particular, becomes more sophisticated, then the role of the network changes. Instead of merely being a tracking solution provider and conduit between the merchant and a pool of affiliates, the network takes a much more prominent position. In this instance, JD Williams view the affiliate channel as an integral part of their marketing mix and seek to work with an affiliate network that understand and are in tune with the requirements of their business.
At dgmAffiliates we are looking to position ourselves as a key strategic partner to our clients, and it is this ethos that has led to us winning the JD Williams account on an exclusive basis. We have gone about this by gaining an in depth understanding of their needs and tailored our offering around these. We look forward to continuing to grow the success of the affiliate channel with JD Williams and many more partners going forward.
For more information regarding the migration of the JD Williams catalogues to dgmAffiliates please click here (add)
New Campaigns
Webjet
NEWSFLASH FROM DOWN UNDER
Do you have a travel website that promotes travel to and around Australia?
Dgm Australia is looking to recruit UK affiliates for their top AU travel merchant: www.Webjet.com.au
More (Add)
Red 5
Red5 was created to fill that much neglected gap on the high street, for all things cool and unusual, innovation in gifts and gadgets from all parts of the world. more (add)
Commission Changes
Brands to Win
Brands2Win is performing really well on the dgmAffiliates network and have increased their base rate commission to 70p per new sign-up - so now is the perfect time to promote the program. more (add)
Equifax
Equifax would like to wish affiliates a happy new year and for January they have decided to reward affiliates with a cool 22% of basket on all products. more (add)
Fair Exchange
The December commission incentive has now ended so now we’ve permanently increased our basic rates.
Up to 25 unique users - NOW 80p (was 60p)
25-50 unique users - NOW 90p (was 70p)
Over 50 unique users - NOW £1.00 (was 80p). more (add)
News
Ad budgets cut amid fears of downturn
Search plays crucial in role in travel
Social networking ‘becoming entertainment of choice’
Google Conversion Optimizer Out of Beta
Microsoft launches UK mobile display ad platform
Sales searches trebled in 2007
Hot Programs
Siblu
Now that the Christmas rush is over, and hectic it was too, consumer’s thoughts are now turning to their next holiday break and the summer. That means that it’s now prime time to be promoting Siblu with dgmAffiliates. more (add)
Warner
A very tasty New Years update! New Website - And T.V advertisements: Warner wants to celebrate the New Year in style, with a New Website and a New TV Ad. more
PontinsBig Thanks for 2007! Exciting News! Pontin’s have now launched their brand new site (www.pontins.com), so that they are well and truly geared up to enter the New Year. more (add)
Gray & Osbourn
The new Spring collection from Gray & Osbourn is now available and all affiliate customers can claim a 10% discount. Spring is one of our busiest times of the year with people looking for new season outfits as well as wedding outfits. more (Add)
Meet the team | Know your Affiliate Executive
Jessica Nathan
I started at dgm the week before Christmas and had a great first week. It’s definitely true what they say about the industry!
I graduated last year from Birmingham University with BA.Hons in Economics and Asian Studies and then spent 6 months travelling around the world before making the decision to move into the unknown a.k.a affiliate marketing. The team here have a great deal of expertise so I’m sure I will learnquickly! I will be working alongside Helen and Catherine as part of the new Affiliate team.
I love shopping but hate the queues, high heels but not the blisters, rugby but not the England team (sorry, I’m a Welsh fan!) but most of all I love to travel. There are so many more places I would love to visit, but just not enough time at the moment, and I’m not sure how many more months I could spend living out of a backpack!
If you would like to find our more about anything in this months newsletter, please contact us
We welcome your feedback to ensure we develop our products according to our customers needs. If you would like to comment on this newsletter or have any ideas for improvement please contact our marketing team on 0207 943 4200 or email us.
