dgmAffiliates now deliver 40% of all sales for Eclipse
Eclipse were established in 1995, and are one of the country’s leading broadband suppliers.
Campaign Objectives
- Increase sales in their core markets
- Generate brand awareness for the client in an increasingly competitive market place
- Enhance the clients positioning within the market as a high end supplier
- Target the SME community to enhance Eclipse’s visibility and penetration into this market
Industry issues
Being an online company, having presence in the online market is essential to Eclipse and their industry is a very competitive one. By operating an affiliate campaign they are able to increase both sales and brand awareness within the space in which they operate. Eclipse wish to position themselves within the broadband market as a high end supplier and are therefore looking to concentrate on a particular segment of the market. By working closely with Eclipse, dgmAffiliates were able to facilitate this for them; enabling them to successfully interact with their target customers.
Solution
- Utilise dgm’s position as the UK’s first, and leading affiliate network in the broadband industry to recruit key affiliates to the Eclipse program.
- Manage the initial sales surge, liaise with Eclipse to fully understand their business needs and optimise the campaign accordingly to ensure a constant flow of quality sales.
- Provide Eclipse with the tools and consultation they need to achieve their ambitious sales and brand awareness targets, positioning them as a high end supplier in the crowded Broadband space.
Results
- Affiliate channel went from zero to delivering 40% of all sales for Eclipse within 2 months
- Following a re-evaluation of Eclipse brand objectives, dgmAffiliates realigned our strategy to fall in line with that of Eclipse
Testimonial
“Coming into the market with no experience in the affiliate channel, the assistance and advice we received from dgmAffiliates at the outset of the campaign has allowed us not only to establish ourselves as a major brand within the ISP space, but also generated significant sales volumes from day one and this has continued to this day. The affiliate channel is now a major part of our overall marketing strategy and the understanding that dgmAffiliates have shown of our business objectives has allowed us to grow within our key market sectors in what is an increasingly competitive market place.”
Luke Lang
Business Development Manager
Eclipse
Eclipse Internet Case Study - download as pdf
