dgmAffiliates drive 35% of all online sales for SeaFrance
SeaFrance are the only French ferry operator running on the Dover to Calais route. They have a fleet of 6 ships and carry out 46 daily crossings. Through operating SeaFrance Holidays and SeaFrance Ski, SeaFrance are also able to link their products with partner holiday offerings.
Campaign Objectives
• Increase sales on both ferry crossings and holiday bookings.
• Provide SeaFrance with extensive visibility across a range of terms in all major search engines.
Industry issues
SeaFrance wished to embrace the affiliate marketing channel as a method of increasing both sales and brand awareness. They operate in a competitive industry with low margins making the affiliate channel an ideal match as it provides them with a real and discernible return on investment.
Solution
• dgmAffiliates have worked hard to understand the strategic business needs of SeaFrance and work with the affiliate base to drive appropriate levels of traffic delivering sales in accordance with the client’s requirements.
• PPC was used as a key SeaFrance holidays brands acquisition & awareness channel for a select group of key affiliates. To facilitate this, dgmAffiliates worked with SeaFrance to ensure the top performing affiliates were allowed to bid on SeaFrance’s trademarked brand name as part of their PPC campaign with the major search engines.
• dgmAffiliates managed the PPC process to ensure the affiliates invested in these key generic search terms whilst liaising with both the client and the affiliates to keep SeaFrance’s PPC costs to a minimum.
Testimonial
“dgmAffiliates have provided us with a very effective new customer acquisition tool which has delivered at a great cost per booking within a very quick time frame. This medium has proved to be instrumental in helping us to deliver our objective to grow our online channel.”
Heather Aldred
ecommerce Marketing Manager
SeaFrance
SeaFrance Case Study - download as pdf
