Why dgmAdNetwork
Targeted solutions connecting your brand with the right audiences at the right time
dgmDisplay is a specialist in the management and delivery of online display advertising, managing our customers needs and expectations within the ever expanding online banner display market in the UK today.
With our customer focused approach we ensure your brands needs are met through targeted solutions, enabling you to engage with the right audience at the right time.
- Flexible take-up options; targeted and bespoke channels
- Inventory available across industry sectors i.e. Travel, Business
- CPM and CPA pricing
- Consultative approach pre and post campaign launch
- One point of contact for ongoing campaign optimization
- Market leading serving, tracking and reporting software
We will work with you to define your online display advertising objectives nd advise you on the optimum solution for the campaign.
Pricing model
The pricing model is CPM (Cost Per Thousand Impressions). A standard CPM rate card is available for the Target channel.
Ad serving, tracking and reporting
dgmAdNetwork uses the latest ad serving technology to track, serve, and report on your campaign. The team uses the system to continually optimise your campaign. As an advertiser you have access to a range of reporting functions. Download our technology product sheet
Key features include:
- Campaign summary and website performance – available in one click
- Real-time 24/7 reporting of adviews, impressions, clicks, sales, clickthrough & conversion rates
- Range of banner delivery options – random, in sequence, by weight
- Range of targeting options – see below
- Custom reports
- ROI reports.
Targeting options
dgmDisplay offers a range of targeting options to enable you to reach the most relevant and receptive audiences, including:
- Demographic targeting
- Online targeting – by internet connection, operating system, browser, ISP, IP, domain
- Geo and Local targeting
- Keyword targeting
- Day part timing
Why advertise online?
”Broadband has fuelled internet consumption and attracted a greater share of advertisers’ spend. Marketers are recognising the internet’s full potential and are actively diverting budgets into online advertising.”
Guy Phillipson, Chief Executive IAB
The rapid growth of broadband penetration has led a corresponding growth in consumer spending online and a shift in media consumption habits.
Consumers are spending more time online, and are increasingly selective about the media they consume and the brand messages they respond to.
Technological innovation has enabled online, more so than any other medium, to target highly relevant audiences and fully measure campaign effectiveness. For these reasons, online advertising is increasingly being recognised as an essential part of the marketing mix, for both brand building and customer acquisition purposes.
Target channel
Target your audience by vertical sector, offered at competitive CPM rates
Vertical sectors
• Automotive
• Business and Finance
• Computing and IT
• Homes and Property
• Jobs and Recruitment
• Men and Sport
• Music and Entertainment
• News and Culture
• Search and ISP
• Shopping and E-commerce
• Travel
• Women and Family Youth.
Find out more about becoming an advertiser with dgmDisplay, please email the business development team call us on 0207 943 4200 or complete our enquiry form.
