There is no point in having a beautiful, expensive website if it can’t be found. Search engines look for specific qualities in the construction and content sites to ensure they are delivering the most relevant content possible back to the user. It is feasible to spend thousands on a quality site just to see it languishing in obscurity.
dgmSearchLab has been advising clients on its Search Engine Optimisation (SEO) and Pay Per Click (PPC) for the last 9 years.
This section is intended to provide a brief overview of how you can benefit from improved Search Engine Management (SEM). Please call us if you would like to discuss your specific requirement further.
Search Engine Management (SEO)
SEO ensures your site ranks as highly as possible on the natural listings are of the search engine page. The is done against specific combinations of words that constitute the most likely search terms used by a consumer looking for products or services in your sector.
Search engines like Google and Yahoo send out programs called ’spiders’ that read the code of each site and rank it against predefined criteria, taking into account the construction of the site and the relevancy of its content, storing the results in an index. When a user conducts a search Google compares that search term against the index, displaying the results in accordance with the score.
The key is getting that score as high as possible. The key benefits of good SEO other than the high listings are that natural search results are based on relevance and so tend be of better quality, and because they are based on content and code, the results have longevity and don’t stop just because the contract does. You can find out more information on SEO at our main website.
Pay Per Click (PPC)
Sometimes referred to as the “marketing managers profit centre”, PPC is paid for search listings that appear based on the users search. Advertisers bid for specific search words or phrases and pay on a cost per click (CPC). It is a very cost effective way of driving relevant traffic to your site, especially if the site has a transactional function and a direct ROI calculation can be made.
dgmSearchLab provides a full consultancy service in which we undertake a complete review of your online marketing requirements and work with you to ensure that your PPC campaign delivers against your objectives. More information about our PPC service can be found on our main website.
If you would like to discuss further please call us on 0207 943 4200 or contact us through our enquiry form.