Pay Per Click Costings
dgmSearchLab’s priority is your objectives, not your spend! We differ from the majority of Pay Per Click providers whose fee is based on a percentage of your PPC budget.
Pay Per Click – or Paid Search – is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
Pricing
We provide a transparent pricing model designed to ensure that we are driven to deliver against your objectives:
- Your PPC budget + dgmSearchLab’s fixed monthly fee + Performance bonus
Your PPC budget is used to purchase ad listings, where the price of each listing is determined by Cost Per Click. The budget amount is specified by the advertiser; though dgmSearchLab can advise on an optimum monthly spend to meet your objectives.
- Fixed monthly management fee of £2,000 per month
This covers the following services dgm SearchLab provides:
- Campaign setup, management & optimisation
- Tracking & reporting
- Ongoing consultancy
- Performance bonus
A performance bonus will be negotiated prior to campaign commencement based on dgmSearchLab achieving mutually agreed targets.
- Engine discounts
The majority of search engines offer a discount based on achieving specified media spend levels. Where applicable, dgmSearchLab will redeem this to the advertiser.
Contact us to discuss your Pay Per Click requirements by emailing the business development team, calling us on 020 7943 4200 or filling out our enquiry form.
