Natural Search Engine Optimisation (SEO)
SEO is the process of optimising a web site so that it is ranked as highly as possible in the natural listings of a search results page. Search engines send out ’spiders’ to score web pages based on content; this is stored in an index. When a user conducts a search, the engine matches that term against the index and displays the listing in accordance with its score.
- Relevancy: search engine algorithms are designed to prioritise natural search results based on relevance to a user search. As a result, traffic from natural listings tends to be of a higher quality.
- Longevity: once a site is correctly indexed and optimised, the listings are there ‘permanently’. Natural SEO therefore provides long-term exposure of your web offering. Furthermore, unlike PPC, SEO listings are not budget-dependent and therefore do not expire when budget is unavailable.
- Self-perpetuating: a correctly optimised site structure will facilitate ongoing indexing of existing and new pages in your site over the long-term.
- Cost-efficiency: SEO is the most cost-effective and highest returning form of online marketing. Through buy-in to an integrated SEM solution, our aim is to gradually reduce your dependency on PPC in favour of the more cost-effective SEO element of SEM.
How we operate
dgmSearchLab delivers advice on long-term sustainable and ethical SEO solutions. Our offering is primarily consultative, designed to empower you with the knowledge, tools and support to enable you to develop your SEO strategy in-house. We provide recommendations for the following areas of SEO, delivered with training, supporting documentation as well as optional tracking and reporting:
- Keyphrase analysis and search term targeting
- Site analysis and benchmarking
- Visible copy / content optimisation
- Link popularity and management
- Optimising your site’s internal linking architecture
- Code structure optimisation
- Technical consultancy on initial implementation and further development.
If you would like further information on the dgmSearchLab SEO solutions, please email the business development team, call 020 7943 4200 or fill in our enquiry form.
