Wilkinson plus or Wilko’s, as they are often better known, have run their affiliate programme exclusively with dgmAffiliates since late October last year.The programme has continued to go from strength to strength since it launched and there is no better time to be promoting it than the summer.
Wilko’s summer product range includes absolutely everything! From camping equipment, to garden sheds, paving slabs and sun cream!
You can scout through their online catalogue and take a peek at what they have to offer, just click here.
There are a lot of niche areas for affiliates to get their teeth into as well as plenty for general promotion. The other great thing that we have seen from product level tracking with Wilko’s is that people tend to throw absolutely everything into their basket! So promotion of one fantastically priced product, may well end up bagging you commissions for much much more! So for example if you were to promote these hedge trimmers you may well find that the customer ends up throwing in a hand towel, some special offer sun tan cream and 3 bags of compost for £12!! And if that isn’t enough, they have seasonal discount codes to entice your customers to buy even more. This month the code is w24ek9 which entitles the customer to £10 off a £70 basket.
Some stats:
- Basket values continue to rise; last month’s av basket was £68.88!
- EPC’s are approximately 12p, but of course you can determine those for yourselves
- Conversions are at 3.21%
To help you pick out the products you want to promote, there is a full product feed available in both XML and CSV formats.
So if you haven’t tried promoting Wilkinson yet login to dgmPro and join the Wilko’s campaign.
Alternatively you can direct any queries to Kev.
