ACCUTRAK Technology
AccuTrak Technology is dgm’s latest innovation in the ongoing development of its industry leading tracking solution. Unlike most contemporary tracking systems that rely on cookies to record sales, AccuTrak Technology stores and matches information in the user’s browser cache. AccuTrak Technology is extremely reliable and ensures that missing sales, one of the ongoing issues in administering an affiliate program, are no longer a problem.
dgm already enjoys great success with its tracking technology thanks to a robust infrastructure and fail-over systems. As a result dgm’s back-end tracking technology has never fallen over.
dgm will be releasing it’s AccuTrak Technology in January 2009 to run alongside the existing cookie or server based tracking solutions. Normal reporting will be unaffected as sales data will be aggregated but overall accuracy will be improved as a result.
What does it mean for our affiliates?
dgm’s affiliates will now enjoy even more robust tracking which means fewer missing sales. Affiliate can join dgm’s merchant campaigns confident in the knowledge that they are enjoying cutting edge tracking technology.
What does it mean for merchants?
Merchants can be confident they are working with one of the leading affiliate network providers putting the integrity of our product at the forefront of development. This latest tracking innovation will have significant effect in reducing the number of missing sales. This improves the accountability of a merchant’s campaign, making ROI even easier to track. Greater accountability and transparency will also encourage affiliates to work with them.
If you have any questions about AccuTrak please contact your account manager or the new business team on 020 7943 4200.
