dgmTravelMaps
Travel is one of the most popular areas of online activity. In Jan 2010, Google reported a 21% increase in travel related searches and 7% increase in clicks. The increase was present in all areas of travel including branded searches, car hire, budget and even luxury travel, which has caught up since the economic downturn. The length of the queries also grew demonstrating increasingly complex and long tail queries.
The travel sectors investment in affiliate marketing landscape reflects this trend with more and more merchants entering the channel. At the top end of the sector, affiliates have evolved sophisticated tools to provide their users with a rewarding experience and their merchants with convertible traffic. The scope of the travel sector provides endless opportunity and with the increase in long tail searches, even smaller publishers can generate significant revenue by focusing on their niche.
dgmTravelMaps has been developed to mobilize a new generation of long tail affiliates, by providing publishers with the tools to meet consumer expectation and the ability to develop compelling sites to deliver against any individual interest. For merchants this means unprecedented reach across sites and a sustainable competitive advantage in an extremely competitive market.
dgmTravelMaps is freely available to publishers on the dgmAffiliates network. Based on Google maps technology, dgmTravelMaps can be easily inserted into any website, instantly providing interactive functionality. The tool, which is distributed through dgmPro, dgm’s proprietary affiliate management platform, is integrated with the API feeds and tracking links for dgm’s travel merchants. This allows users to search geographically onsite and click through to their chosen merchant. Affiliates are able to provide users with a rewarding, interactive experience, increasing their click through rate with no incurred costs or advanced technical knowledge required.
“Competitive sectors like travel are where networks can really make a difference”, comments Carl Davis, dealgroupmedia’s CEO. “Our role must be to find new ways of increasing campaign reach and develop incremental sales. We believe providing publishers with innovative technology is one of the best routes to this goal.”
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