jdwilliams
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1.4 million validated 'actions' for our clients with a network-wide conversion rate of 1.3%
  • 162,000 sales across Retail
  • 144,000 sales across Broadband
  • 60,000 sales across Travel
  • 48,000 sales across Mobile
  • 50,000 sales across Finance
Our Advertisers:

fifty plus
fifty plus

Audience Profile

Average Age size

Majority over 55, average age 63
Average dress size 18
Size 16 plus   76%
Average income £15,800
Social Status    58% ABC1


What types of products do they like?

Fits active lifestyle, fashionable but not ‘too’ young

Brand personality

Gives a younger look, reflects outlook on life, fun, fabulous, fifty plus, positive

Look and feel

Same as JDW book, enjoying life, having fun - homepage and content to reflect this

 
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