1.4
million validated 'actions' for our clients with a network-wide
conversion rate of 1.3%
- 162,000 sales across Retail
- 144,000 sales across Broadband
- 60,000 sales across Travel
- 48,000 sales across Mobile
- 50,000 sales across Finance
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dgm Winning Campaign
We are delighted to announce that the migration of the CJ catalogues to dgmAffiliates is now complete. The following sites are all now available to promote through dgm.
Existing Sites New Sites
Most of the sites will have specific promotions, incentives etc so feel free to have a look around each of the sites to see which incentives would work best for your sites target audience.
Changes to the campaign
Before the decision was taken to consolidate all activity onto a single network JD Williams had been running the campaign dual network for 2 years with very few changes to the terms or the sites. Having carried out a thorough review of the campaign over the past couple of months, the decision was made that the main improvements that needed to be made to the campaign were:
- Revising creative regularly – previously, most of the traffic for the catalogues had been directed to each homepage. Moving forward, there will be a greater emphasis on targeted landing pages with fantastic offers, discounts and rewards.
- Deep linking – affiliates are now able to deep link to any part of the site by amending codes which will mean that you can promote specific products as you desire and these will track as affiliate sales.
- Identifying New and Existing Customers – JD Williams are looking for affiliates to deliver new customers to the site and now that they are able to identify new customer sign ups, it is possible moving forward to amend the commission structure to reward affiliates further for driving sales from new customers. JD Williams will be analysing the new customer data before adapting the payment structure to reward affiliates for driving more targeted traffic.
- Site Upgrades – JD Williams have over 40 sites that all require continual upgrades and refreshes. We are striving to keep all sites as up to date and fresh as possible. You will see this reflected in the look and feel of the sites over the coming months.
- Deletion Rate – Previously JD Williams have paid out even if a customer has returned their order. Moving forward, we will be deleting sales that have been returned and because of this there will be a longer validation period than previously. Sales will not be validated until 5 weeks after the date of the sale. For example, if a sale is made on the 2nd Feb 2008, if not returned within 20 days we will not be able to confirm the sale until approx 5 weeks after e.g. 10th March. We are not sure exactly what kind of deletion rate that we will have see but we are confident that it will not be significant and we will keep affiliates updated regularly. If you would like stats on the returns rate, please contact Matt or Sheenu who will be able to provide you with visibility on these. Please bear in mind that JD Williams have been paying out on these transactions for nearly 2 years and with this change, will be able to re-invest cost savings in the campaign and offer more attractive rates in the future
Why Promote JD Williams?
- Long established retailer – click here for the history of JD Williams
- Excellent commission rates – currently 5% of basket value
- Prompt Payment
- Incentivised creative and targeted landing pages
- A wealth of information on customers and profiles
- Continual updates to websites – navigation, landing pages etc
Joining the Campaign
- Are you currently an affiliate of dgmAffiliates? If not you can sign-up by clicking here or the sign up link on the left hand side. Once you have completed your application please contact Sheenu or Matt and we will get it approved as quickly as possible.
- Are you an affiliate of our network, but not yet signed up to JD Williams? If this is the case please view the terms and conditions and email Sheenu or Matt to say that you accept the terms and conditions and we will sign you up to the campaign.
- Are you signed up to JD Williams program on dgmAffiliates already? If this is the case then you will automatically be signed up to all JD Williams campaigns as they are added to the network.
If you would like any more information on the JD Williams campaign, please contact Sheenu or Matt
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