naturally close

Audience Profile

Average Age size	Majority over 35, average age 42
Average dress size	18
Size 16 plus	67%
Average income	£19,500
Social Status	62% C2DE

What types of products do they like?

Want a range that rivals the choice of slimmer women, lingerie that is sexy, fashionable and fun, like to see more daring styles but usually opt for basic white version

Brand personality

Good time girlfriend, “Game for a laugh” mate, an allowable treat, incites you to go that little bit further, “As daring as you are”

Look and feel

As Daring as you are, exciting younger more daring approach to page layout, represent a mix of fashion ideas and value basics, overtly display size range, clear differentiation from agency catalogue, the picture is King – not too much text