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1.4 million validated 'actions' for our clients with a network-wide conversion rate of 1.3%
  • 162,000 sales across Retail
  • 144,000 sales across Broadband
  • 60,000 sales across Travel
  • 48,000 sales across Mobile
  • 50,000 sales across Finance
Our Advertisers:

the shoe tailor
shoe tailor

Audience Profile

Average Age size Majority over 35, average age 56
Average dress size 18
Size 16 plus   72%
Average income £17,600
Social Status    53% C2DE


What types of products do they like?

Comfortable, casual shoes, classic clothes that can be updated with accessories, flat, older-styled shoes


Brand personality

Interested, helpful advisor, female friend


Look and feel

Website should adopt a lifestyle approach, proposition should be endorsed by competitive claims and quality promise, image should try to be ageless – customers associate with Harriet (The Shoe Tailor model)

 
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