

Audience Profile
| Average Age size |
42 |
| Average dress size |
20/22 |
| Size 16 plus |
92% |
| Average income |
£23,000 |
| Social Status |
50% ABC1 |
| Average Age |
42 |
What types of products do they like?
The latest high street fashions, stunning style solutions, sexy separates, casuals for carefree weekends, dresses designed for the dancefloor
Brand personality
Girls who want to have – and be seen to be having FUN, makes the customer feel good about herself, outgoing/boisterous, lively, young in outlook and attitude
Look and feel
Young, boisterous, extrovert, lively, action-packed, having fun, enjoying life to the full, innovative in approach to design, layout and copy styles, fashion with energy and pace, lifestyle and backgrounds to photography – show people living their lives, clean, clear and uncluttered approach