Tories back digital manifesto with ad campaign

Posted on March 12, 2010
Filed Under In the News |

The Tories have sort to back their election promises through a high profile online ad campaign.  Launched at LBi’s offices by shadow culture sectetary Jeremy Hunt, the manifesto plans to ensure 100Mbps broadband across the UK, creating 600,00 new jobs and ensure the UK’s positions as a leading digital economy.  Proposals also include a focus on increased transparency by the Government in its digital operations, and opening up the range of government contracts to smaller businesses.

A Conservative party spokesman said, “Our belief is that many people who will benefit from the plans we’ve outlined may not engage directly with the type of technology publications that will cover the manifesto in detail, but they would be drawn to specific pledges that are relevant to them. We believe this campaign shows our commitment to engaging with people well beyond our traditional activist base and that it underlines our belief in technology to help kick start our economic growth.”

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